Top 10 SEO Secrets for FinTechs
December 20, 2024 by Paul Shumsky
Contents
Overview
Search engine optimization is a major component of online marketing, and over the years, businesses across diverse industries have used it to build we organic following to successful effect. If you run a Fintech company and want to expand your reach, adopting search engine optimization (SEO) as part of your online marketing drive is a major requirement for online traction. To be successful, you need SEO secrets for Fintech Companies.
While SEO remains an evolving or complex field, it will help your brand gain long-term attention and loyalty from your target audience by using key elements like titles, meta tags, valuable content, keyword usage and linking, and many other tactics to build social media engagement.
At a closer look, we have found that businesses that operate online and utilize SEO successfully attract organic traffic to their website, rank high for search engine results, generate leads, boost sales, and achieve greater brand visibility. You can use this marketing tactic to achieve all your KPI goals if it is better utilized.
The key approach here is to invest heavily in content creation that tackles all the customer's pain points. Rather than reinvent the wheel, the content speaks to the fears and expectations of the customer in an informative and inspiring manner.
Produce Content That Drives Traffic
Fintech companies are judged differently from other businesses and are expected to meet high standards in almost every area. From the quality of their product down to how they market it, they are expected to deliver quality.
This puts them under intense pressure to achieve excellence for one major reason: customers will be parting with their money, and where cash is involved, people tend to scrutinize every aspect of the organization they will deal with. Simply put, fintech companies are like mobile banks.
The advertising the organization puts out will determine how the public perceives it. That is why the desire for high-quality content should be a priority for all Fintech companies. Your public releases must sell the vision in a way that the public can understand, leaving no room for confusion or assumptions.
SEO Best Practices in 2025
Run Keyword Research
Keywords are essential components of SEO, and before you use them, always do your research, as this is the only way you can optimize your website. Never assume a keyword will work if you have not researched it yet. Use keyword tools to identify keywords that are relevant to your industry. Tools like Google Ad Keyword Planner, Google Trends, and many others are valuable tools for optimization.
Using keywords is crucial for the success of a fintech company's drive for organic traffic as it will determine the success or failure of their overall content marketing strategy.
Tackle Customer Pain Point
Fintech products address customers' specific needs, and your content should identify these needs and address them as clearly as possible. Remember that the main goal of content is to drive traffic, and any visitor who comes to your website should be better informed about what your product can do for them.
High-quality content builds trust and increases the confidence in the customer to pay for the product you're offering. For instance, if your company offers an online payment platform, the content should address the pain points. Pain points may be
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The current challenge the customer is facing making payments online
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Their fears of losing their money or exposure of their sensitive information
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They doubt that the platform may not be efficient
The best way to identify pain points is to do customer research by speaking directly with customers or potential users of your product to get a feel of their concerns and needs. Once you know these pain points, your team should create content that concisely addresses these concerns. It must proffer solutions and answer all the questions they may ask.
Run Content Optimization
Another SEO secret for Fintech companies that many are not doing well enough or at all is content optimization. After laying down the foundation for success, you must continually oil the wheel for consistent results. Creating well-structured and researched landing pages for your web pages is a priority. Always optimize your metadata by adding keywords and relevant images to your published content to drive traffic.
Use Schema Markup
Schema Markup is structured data that uses codes displayed in a specific format. Internet search engines utilize schema to understand better the data displayed on a webpage. It enhances understanding of the site and encourages listings and FAQs that will provide the visitor or customer with more value.
Content Promotion
For even better engagement, you might want to promote your content online. To be clear, optimized content is already advertising, but if you promote it, you further maximize its reach. You can call it a maximization plan for distribution, which may include email marketing, PR campaigns, or media posts. Consider creating a quarterly plan that will align with your release timeline so you can publish content at regular intervals.
Backlinks Building
Never underestimate the power of backlinks, as they still work wonders for websites. While backlinks may not make or mar your SEO strategy, they go fast-track growth. The more backlinks your pages have, the more organic they will become. Build back-channel relationships with influencers in the Fintech space and encourage them to publish a piece from your site for more traction.
Mobile-First Website
If you want your site to receive more traffic, you must increase its usability value. One way to do that is to optimize it for mobile by having a mobile version. Allowing users to pick desktop or mobile versions will improve their experience. Studies show that most people use mobile phones to access the internet and spend more time on mobile-friendly sites.
You should ensure that your website looks amazing on mobile devices and is easy to navigate from one page or section to the next. The pages must also load quickly, and searching for information should be easy with a search bar provided. This will increase the user and conversion rate by several percentage points.
Best SEO Strategies For Fintechs
Social Media Marketing
We have already addressed content promotion, but we need to emphasize the importance of social media marketing. Social media marketing is quite significant today as a significant percentage of the population spends their time on these platforms. Most fintech companies drive growth using Facebook, Instagram, and Twitter more than any other platform on the internet.
Audience targeting on these platforms has proven quite successful, so your business is missing a lot if you have not been using these mediums before now. If your product caters to the needs of younger people, you need a social media strategy.
After creating your optimized content, posting links and short excerpts on your social media pages will help drive traffic to your website, where the real work begins. Snapchat and TikTok are other notable platforms for social media engagements.
Educational Content
While you may create different content for your website, you want to add educational content to your list.
Remember that you are operating in the finance industry, and persons seeking financial services are likely educated and more knowledge-oriented. They want products that help them make better financial decisions and will make their determination based on how much knowledge a brand offers.
Publishing content online that provides educational information is very important. The trend witnessed in the industry is that Fintech companies that aid the financial literacy of their customers tend to attract more customers than those that don't. Posting optimized content on your platform will place your brand in the position of an industry leader, boost site ranking on Google, and increase visibility.
Educational content builds trust and creates a strong relationship that will last for a long time. This is a competitive advantage that your rivals will struggle to beat.
Media Content
Videos have long played a role in marketing since the advent of television sets, and they have become an essential part of online marketing. One of the most successful ways Fintech companies have carved niches for themselves in their ever-competitive Industries is to release captivating marketing videos.
Videos are one of the tools to attract users to their websites to promote their products and services, and they work much better than text. We always recommend a combination of text and videos for marketing purposes, but how so?
You can create highly optimized text and then embed videos for greater value. The video must contain essential elements and information in the text so the visitor will understand the message regardless of whether they read it. The initial investment may cost the sum, but the long-term benefits of this type of advertising are significant.
How To Choose SEO Agency For a Fintech Company
Appreciating the value of SEO is one thing; executing it effectively is another. The best decision you can make for your fintech company is to hire a trusted SEO agency to handle your content optimization goals, allowing your team to focus on other important tasks. The ad marketing space is crowded with service providers claiming to be the best and offering various pricing packages. So, how do you choose the right agency for your company?
Here are the key factors to consider:
Are They Experts?
The first question to ask is whether they are expert marketers. You want a professional agency with a proven track record, not newcomers to the field. Since you are investing in SEO marketing, it’s crucial to entrust the task to a reliable and experienced team that can help you achieve both your short- and long-term goals.
Evaluate their skill set and confirm whether they have experience working with companies of a similar size and within the same industry. For fintech, it’s essential to look for marketing experts with specialized knowledge. This includes skilled copywriters capable of breaking down complex technical jargon into understandable and engaging content. Such expertise is vital, especially when addressing a tech-savvy audience.
Copy & Design Harmonization
The content they produce for you must harmonize with the design of your website. This involves embedding videos and images into the web pages.
Publishing content not support the web design is not a good idea, and your pages may look rough and unappealing.
Simply put, the content must tell a story of the design and images the audience sees.
When explaining complex text and terminologies, copies should use simple, easy-to-understand grammar that even lay people can understand; this may not be required if the target audience is highly skilled and knowledgeable.
Testimonials & Case Studies
When interviewing an ad agency for your SEO marketing gig, you should ask for testimonials and case studies. These case studies will give you a fair idea about
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The type of content they produce
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The success or failure of their approach
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The client and industry they've worked for
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Overall, studies help you evaluate their level of competency. Testimonials will also give you an idea about what their previous clients think about their work. If they are impressed, you can tell from their comments, and if not, your guess is as good as mine.
While studies and testimonials are strong markers to tell if an ad agency is worth their onions or not, don't rely on them alone. Read customer reviews to make better judgment calls.
Testimonials & Case Studies
When interviewing an ad agency for your SEO marketing gig, you should ask for testimonials and case studies. These case studies will give you a fair idea about
​
-
The type of content they produce
-
The success or failure of their approach
-
The client and industry they've worked for
​
Overall, studies help you evaluate their level of competency. Testimonials will also give you an idea about what their previous clients think about their work. If they are impressed, you can tell from their comments, and if not, your guess is as good as mine.
While studies and testimonials are strong markers to tell if an ad agency is worth their onions or not, don't rely on them alone. Read customer reviews to make better judgment calls.
Service Fees
Last but not least is their service fees. The quality of their service fees will not matter if you cannot afford it, so ask the right questions. Are there additional or hidden fees you should be aware of? Will they offer discounts? Will fees increase based on performance or after a certain period? Understand the fine print before signing any contract with an ad agency. And make sure their fees are for your budget before you contract them to handle your SEO marketing responsibilities.
Conclusion
Adopting the SEO secrets for Fintech companies addressed in this article will help drive organic traffic to your site, improve brand visibility, and strengthen your brand in the Fintech industry. If you plan to hire an ad agency for the job, do your due diligence and choose one with a verifiable background that is a cultural fit for your company.